The construction industry has been around for ages and has had various technological advances over time. One of the areas transformed by technology is marketing. Though…
Even if you own and manage a small business, its size will not matter, if you know your strengths and weaknesses. When you implement certain…
Your business’s website is more than pages with pictures and videos on it; it is part of your brand identity. The colors you use, the…
Branding is usually associated with multi-national companies and big businesses. The misconception is forgivable because when you think about it, the best-known brands are those that bring…
Getting a person to click on your link is a major achievement. However, that is just the start. It is getting them to stay on…
In today’s digital world, businesses need a website to even begin spreading the good news about their organisation. Without such a platform for your own…
There are over a billion websites on the Internet today. The odds of an individual scanning all sites are slim to none, and it is…
Keeping on top of your business doesn’t just mean knowing the inflow and outflow of cash. You also need to make sure everything is working…
If you want to generate traffic from Google, earning the number one ranking in the search results is no longer the best strategy. To increase…
If you were to set-up a business today, what would be a great way to market yourself? If you said social media, then you’d be…
The first thing everyone notices on your website is its color. 85% of consumers form an opinion of your brand and base their purchase decision…
Pay-per-click (PPC) is an advertising technique of online marketing. It allows business owners to place ads on websites in return for a small fee every…
WordPress is the most popular content management system (CMS) used. But web developers and Search Engine Optimization (SEO) experts shouldn’t overlook it. While WordPress may…
It would be great if you hit the right design for your website on your first go, but this is not often the case. In…
Everyone takes language seriously at a certain point. When the conversation pivots to heavy matters or simply becomes about business, it would be very awkward…
Everyone knows that the busiest part of any restaurant is the kitchen. Visit one and you will surely experience the scurrying around and shouting of…
Ride-sharing services such as Uber and Lyft has made it easier for workers to get from place to place without having their own car. Taking…
The value proposition is more than just a few phrases you publish and disseminate in your organisation. For some, it is the driving force of…
Running a Florida night club isn’t a walk in the park. You have to take care of all the permits and liquor license laws, for…