Carlisle Weekly

Leading Business and Marketing Site

We provide the information you need to improve your business and marketing strategies.

Ways to Get Into Your College of Choice

Jobs are getting more and more difficult to get because of a highly competitive market. You need to at least meet the minimum set by a potential employer to move up the process. Many companies are now looking for an undergraduate degree or at least some years of college. You need to plan your future even before you reach senior year, doing so enables you to prepare and improve the chances of getting into the...

Child Custody Battle: Mutual Agreements and Custody Arrangements

Most of the time, a couple who files for divorce usually end up fighting for child custody, too. Your emotions might be clouding your judgment now, but you have to remember to do what’s best for your kids. Unless there are abuse and unfit parenting involved that need child custody investigations in Colorado, you and your former spouse need to come to a mutual agreement for your kids’ sake....

I Beg Your Pardonne? Laughing at and Minding Mistranslations

Everyone takes language seriously at a certain point. When the conversation pivots to heavy matters or simply becomes about business, it would be very awkward if anyone misspeaks. But in most cases, mistaking one word for another, even an entire phrase, is a cause to laugh. It is because when someone who barely knows the language tried to hide it behind a wall of confidence, it is hilarious when they pull a...

Make Food Preparations Faster with 7 Handy Kitchen Equipment

Everyone knows that the busiest part of any restaurant is the kitchen. Visit one and you will surely experience the scurrying around and shouting of orders. It looks chaotic, but you will be surprised at how everyone still manages to be methodical and efficient when it comes to customers’ orders. A huge part of this efficiency is achieved mainly because of staff training and handy kitchen equipment. What...

Show and Tell: Conceptualising Effective Branded & Video Content

The internet is a haven of visual and aural material. Notice how, in real life, we react to the many forms of media. As an example, recall how a television commercial with a touching story can trigger emotions. Even if the product is unrelated to the content of the video, it is memorable enough to remind consumers of a personal experience. This is one way of creating effective video content – appealing...

Grow Your Business Even Further Using Digital Marketing

Small businesses and local companies rarely invest on digital marketing, thinking that this is simply another drain in their resource. A common myth is that online marketing is expensive and should, therefore, be left for large companies that have the finances to make it possible. However, this is far from the truth. You will find that digital marketing actually comes with heaps of benefits for local companies’...

Three Tips for Writing Effective Marketing Brochures

Believe it or not, printed brochures are still effective tools to introduce your business or cause to the world. Despite the advent of the internet, printed marketing still translates to sales and plenty of engagement, and for good reason. Nothing beats the intimate and real-time engagement prospects feel while flipping through the glossy and colourful pages of your brochure. When you receive a brochure, you...

Car Ownership: A Lifestyle Preference for Millenials

Ride-sharing services such as Uber and Lyft has made it easier for workers to get from place to place without having their own car. Taking mass transit is also a more practical option than driving to work, because it means saving a big buck. Does that mean that cars are just another luxury item that Millennials would much rather live without? Not necessarily. In fact, Millennials are still spending on cars;...

Cardboard Boxes: A Closer Look at a Layered Technology

Not all cardboard boxes are made equal. Unless you work in the industrial packaging industry, your knowledge of how corrugated cardboard ends up into millions of neat boxes may be limited. Truth is, cardboard is merely a generic term for all types of heavy-duty paper. This can include card stock, paperboard and corrugated fibreboard — the variety you are likely most familiar with. Manufacturing equipment...

5 Reasons Your Pay Per Click Campaign Isn’t Working

Many marketers know the value that PPC marketing could provide in raising awareness to a business, obtaining leads and getting the attention of relevant audiences — but not when the PPC campaign isn’t working. What gives? Why do some PPC campaigns don’t work? Not Enough Options for Conversion Offering option for subscribing or downloading resources is an engaged conversion that could make a user a customer....