Carlisle Weekly

Leading Business and Marketing Site

We provide the information you need to improve your business and marketing strategies.

Putting Yourself Out There: Why Branding is More than Just Exposure

Whilst instinct will suggest placing the brand’s logo everywhere, its exposure can only do so much for the business. In more than one or two occasions, companies that have overlooked important aspects of branding or rebranding has suffered — this list includes big brands, like Microsoft and Pepsi. Instead of having the business’s logo and brand in places they do not intend to be found, then you had better...

How Packaging Affects Saleability

Different goods and products are presented with different styles, colours, sizes and shapes. They are packed for consumption, food safety and attraction of consumers. Products are packed based on the process of handling. They are often made from glass, plastic, metal, cartons and cardboard. Companies that sell different kinds of products, like milk, juice, chocolate drink, cereals, eggs, cheese and many more...

Maximize the Reach of Your Online Ads

Digital marketing created new avenues for advertising one’s business. Unlike traditional forms, which mostly benefited only big businesses, online marketing paved the way for even small and fledgling companies to maximize technology and have a wider market reach. Aside from having your own website and social media accounts, you should also explore online advertising such as pay-per-click (PPC) advertising. PPC...

Car Loan Education 101: Essential Things You Should Know Before Applying for a Car Loan

Thinking of getting a car loan? Before you start to call your nearest lender, know the basics first. What is a Car Loan? Car loans are personal loans you can use for purchasing a new or used vehicle. You can borrow money that you’ll have to repay within a set period, often called the loan term. While the term will vary depending on your loan type, this normally lasts from 12 months up to five years. Once a...

Read Between the Lines: Understanding the Message Behind Mortgage Ads

When you’re looking for a mortgage to buy a house or refinance your existing one, there’s a high chance that you will come across ads promising low payments and interest rates. You may see these online, in newspapers, on TV, or in your email. Most of these ads might even look as if they came from the government or different mortgage lenders. Nonetheless, these ads don’t actually disclose the real deal...

To Get Pre-Approved or Pre-Qualified—Which is Best?

Are you one of those borrowers who think pre-qualification automatically means pre-approval for a home loan? Get your facts straight. Know the difference between pre-qualification and  pre-approval to increase your chances of financing your home purchase through a mortgage. Pre-Qualification for a Home Loan When you pre-qualify for a mortgage, lenders provide you with a general estimation of the amount you...

Keeping Your Followers Engaged with Compelling Twitter Content

Valuable content is the key to your Twitter followers’ hearts. Your brand’s need for an audience places extra emphasis on the importance of valuable content to get them hooked. Relevant content serves dual purposes: it attracts more clients to your site and keeps them engaged with your brand. On Twitter, users follow reliable content and trust a brand that gives them what they want. Creating compelling content...

Building Duplexes: House Behind a House or Side by Side?

For many first-time property investors, duplexes have always been great investment opportunities. It’s arguably the easiest way to enter the property development market as it is not only easy and affordable to construct, it’s almost a guarantee that somebody will be interested in renting or living in it as it is also easy on the buyer’s pocket. Not all duplexes are built the same though. If it’s your...

Ways to Make Teaser Videos More Effective

Online video advertising has become more and more prominent because of the rise of the number of mobile users nowadays. You need to cater to both desktop and mobile users, which means making your video conveniently playable whatever device they’re using. Teaser video is one of the most prominent types of video advertising. Here are some ideas to make your teaser video as effective as it possibly can. Maximize...

Why Evaporative AC Works Best in the Summer

Ever wondered what evaporative ACs are good for? These cooling units use the most natural process of air cooling, one that is familiar to frequent beach goers. The AC unit works the same way the sea breeze becomes cooler upon passing above the seawater. In the same manner, your cooling system works the same way, even better during the summer. One method and process overlooked in the system is the humidification. What...