Even if you own and manage a small business, its size will not matter, if you know your strengths and weaknesses. When you implement certain SEO strategies, you will be able to maximise your company’s best traits.
Experts from a digital marketing agency for small businesses cite the following SEO tactics that can give you a competitive advantage.
Verify Your Business
One of the steps you take to improve your ranking is to link your Google Plus page with Google My Business. The latter enables you to update details listed on Google Maps and Search.
This makes it easier for potential clients or customers to find and contact you whether they are using a laptop or mobile device, and wherever they may be.
A verified account may give you the opportunity to monopolise local search results pages.
Create Multiple Domains
Multiple domains and pages allow you to build your brand, focus your message and boost your search ranking. You can create a different page and domain for a particular product or service you offer. This allows you to put all your attention in converting potential customers that are further along the sales funnel.
This boosts your conversion rate and focuses your marketing efforts based on a specific segment of your target market. This lets you redirect visitors to a site that has the information they may look for and increases the likelihood of a purchase or an action you want them to take.
Google and other search engines see reviews as a significant ranking factor. Spiders prefer unique content that undergoes frequent updating; user reviews are a vital source for this. Solicit a review from visitors or customers who regularly buy your products and use your services.
These are just a handful of the SEO strategies you can implement to boost your ranking and get ahead of the competition in your niche. Try these to improve your search rank and find your target audience effectively.