If you were to set-up a business today, what would be a great way to market yourself? If you said social media, then you’d be absolutely right. These days, when people want to know more about a business, their instinct is to go to Facebook. According to professionals at WSI Digital Win, using social media for marketing has a lot of advantages. If you want to attract a huge following, then social media is your best bet.
Combining Social Media with Marketing
Most social media platforms are easy to use. If you’ve embraced the digital age, then you probably know at least the basics of using such platforms. The trick is finding the proper way to market your business. Anyone with a business can tell you that marketing isn’t easy and applying marketing strategies to social media can be even more challenging. If you’re planning on creating a social media profile for your business (which you should, by the way), keep these tips in mind.
Stick to Two Platforms
Don’t burn yourself out by trying to keep up with so many platforms all at once. For those who are just beginning, stick to a maximum of two social media platforms. This way, you can have more time to tailor your content.
If you’re asking which social media outlets you should go for, the answer lies in the demographics of your target audience. It’s going to take a lot of digging on your part, but nailing it will do your business wonders.
There is no single way for surefire social media marketing strategy, but you should still try to stick with the 80/20 rule.
According to this rule, only 20% of content should be dedicated to promoting your business. This prevents bombarding your audience with ads. The rest should be meaningful content that will spark interaction between the audience and the business.
Consistency is the backbone of marketing. Yes, it can be frustrating to receive little to no audience interaction within the first few months, but don’t give up! If you find that you’re having a hard time being consistent or coming up with posts, try using marketing automation tools.
The regularity of posting on social media is also an important question. The answer: it depends on the platform.
Social media marketing isn’t one-size-fits-all. These are just three tips among the dozens out there. Try experimenting to see which techniques will work best for your business, or better yet, get help from social media marketing professionals.