Ever since the very first algorithm update, Google has been close-mouthed about these changes. As early as March this year, digital marketers claim that Google has rolled out a new update to their algorithm which is known as the “Fred” update. They believe that this latest update primarily targets low-quality content and a lot of spam backlinks. Here’s how you can avoid getting hit by the Fred update.
Quality Is King
According to an SEO company in London, Google has been very clear about how they encourage quality content. If you’re not entirely sure if your website follows Google’s standards, Improve My Search Ranking.com says that there are two things you have to identify to ensure that you qualify for high-quality content.
First, make sure your content is relevant to your products and services. Google-bots are smart when it comes to reading which content makes sense for a specific search string. However, you should avoid spinning articles for your website.
Second, make sure your content presents fresh information. New ideas should help users gain something out of it.
Automation Is Not Recommended
Google is all for natural and organic linking. This is why they’ve also become stricter in monitoring submissions sent through bots or automated tools. Although it may work to some extent, there’s a big possibility that Fred would hit your website. If you receive a manual action from them, it is harder to rank higher or even show up on SERP’s.
Use Do-follow Tags Wisely
Google is quite strict about the links that are directed to your site. Be more careful about using site-wide do-follow links. Although it may work the first time you do it, try to limit its use or stop it completely.
Instead of mass-producing backlinks, work on forming backlinks that are relevant to your products and services. In addition to this, an SEO company in London said that Google is also against link exchange or link pyramid schemes so better avoid them as much as possible.
With Google’s stricter standards, it’s about time that website owners take these matter seriously. Only then can you ensure that your site is not only user-friendly but also abides by Google’s ranking standards.