Do you know that as of June 2017, there are more than 2.01 billion active users on Facebook? About 1.15 billion people logged on using their mobile devices in December 2016.
If you have a dental practice and you are not using Facebook in your dental practice advertising and marketing initiatives, you might be losing a bunch of potential clients every day. Here are three ways to use Facebook for your practice:
Videos are now the most consumed form of content online. When we talk about videos for your dental practice, we do not just mean promotional videos that advertise your business. You can likewise post readily available videos about dental procedures that are informative. You can complement this with a blog entry posted on your website so that the videos posted on Facebook can redirect straight to your own web page to increase site traffic.
Facebook, Instagram, Twitter, and other social networking sites are all about user engagement. This means you can use them to promote your services and allow your fans and followers to talk to one another. Social media has given both customers and businesses a direct line of communication, so maximise the opportunity to engage your patients and gain leads in a conversation.
Because social media is now a new channel in which customers and brands communicate, you can use it to improve customer experience, customer satisfaction, and customer service. For instance, you can use social media to promote a new service to loyal customers and generate new ones. You can use the free FB Messenger app to inform patients about their appointments and answer enquiries faster.
Facebook is just one of the many social networking sites you can use to grow your business. Use it properly with the help of a reputable digital marketing agency that knows the ins and outs of the industry.