Most startups are local businesses that start small. If you are one of these, you are in luck because of the current and growing prominence of local SEO. As mobile search queries continue to increase, Google and other search engines continue to provide users with personalized and geo-targeted search results. This trend then benefits small to medium-sized local businesses. To help you further improve the effectiveness of your local SEO campaigns, here are some tips.
Present Yourself Locally
You have to present yourself to the location you’re targeting as a community business. This means having a local phone number and address noticeably visible on your site. You should also have a presence in local directory sites. Update your information regularly to keep your site ranking high. List your local business in as many local directories as possible, because quantity is important here. The more listings you have, the better visibility you’ll get.
Use Different Domain Names
This tip applies to businesses that serve different localities. The more domain names you have, the more SEO benefits you’ll get. This is because search engine optimization in Ogden works better if you have multiple domain names on one central platform. Have a unique domain name for each community or locality you’re targeting. Each domain name will earn separate listings, but will give you a higher accumulated traffic.
Be Consistent with Content
Content marketing is something you need for all your SEO efforts to work. Without well-written, relevant, informative, engaging, and high-quality content, you won’t get the credibility your business needs and the trust of your customers. The more content your site contains, the better chances of engaging your customers. This includes news, updates, and blog posts.
These are just some of the things you need to do to find success in local SEO. Having an expert to guide you can make your job a lot easier, so don’t hesitate to hire one.