You’re a new business and one of the things you did first was to set up a website. It has a good design, it contains all the information people will ever need about your company, and you’ve started filling it with detailed descriptions of your products or services.
That’s a good start. And the next challenge, of course, is getting people to visit your website, stay there, and become paying customers. You’ll need a good online marketing strategy to drive sales, something an SEO agency in Singapore can help you with.
Search engine optimisation (SEO) helps your website rank better in search engine results, so it’s one of the things users see first when they do a search using keywords relevant to your brand or industry. Aside from a sound SEO strategy, here are more ways to attract users to your website:
Start a blog
Blogging remains a key driving factor in getting website visitors. If your website doesn’t have a blog section yet, it’s time to create one. Your blog can feature content, such as articles and infographics, which are relevant to your industry or niche. Placing links to other pages of your site, as well as outbound links to high-ranking authority sites will surely give your site a boost in search engines.
Offer free services or products
Who doesn’t like freebies? Free offers, such as mystery items or sign-up gifts, have always worked to acquire more customers and initiate subsequent sales. Do note that what you offer should be something your customers would want and find useful. For this purpose, it’s important to know your target demographic and what would make them want more.
Get into video
Video content is slowly, but surely edging over photos in helping businesses get customers. YouTube, Facebook, Vimeo, and Instagram are all powerful platforms you should make the most of when posting videos.
For video ads, they should be something your audience can relate to. Also, they don’t have to feature the product or service itself. After all, the viral videos that make rounds online rarely show the brand right away. Aim to capture viewer interest in a creative manner and you will be greatly rewarded with many likes and shares.
Engage target customers on social media
Another tried-and-tested way to get visitors to your website is to put your links on your social media profile and individual posts wherever possible. It may take time to build a strong social media following, but if you play your content cards right, it’s bound to happen and bring you more online traffic. Start a conversation with your followers and more will soon follow.
Now that you know what next to focus on to bring customers in, it’s time for a sit-down with your marketing team or with a reputable digital marketing company so you can get started with your online customer acquisition strategy.