Serbia’s Novak Djokovic, the defending champion of the Men’s Singles, and Germany’s Angelique Kerber, who defeated Serena Williams, the defending champion of the Women’s Singles, came out on top in the 2016 Australian Open. But Kerber’s victory isn’t the only new thing that came about during the matches. More specifically, the new ticketing structure for the 2016 matches offered enhanced flexibility and accessibility to the public and the corporate segment.
The New Australian Open Ticketing System
For the first time, The Ticket Merchant noted that this tiered ticketing scheme enabled tennis fanatics to buy Australian Open tennis tickets according to which sessions they would like to witness and where they want to sit, rather than buying packages for multiple sessions.
This offered initiatives like the following:
- Prices and categories were predetermined based on demand for every session.
- Three seating categories in Margaret Court and Rod Laver Arenas.
- Individual tickets in every category, including session in high-demand like the finals and semis.
- Same prices for ground passes (as in Australian Open 2015) including access to Hisense Arena, as well as other outside courts.
- Only a 5% increase in ticket prices for all Rod Laver Arena seating categories.
- A Category ticket remained the same as in 2015, at $75.
- Tickets for five sessions were priced less than last year.
- Only a 5% increase for tickets for seven sessions from last year.
- Any difference in pricing across varying sessions is in accordance with the demand for the matches.
Everyone who bought a ticket was also given the chance to avail of additional hospitality options to suit individual needs. This year, regardless of the purchased ticket — a Category 1 Rod Laver Arena ticket or ground pass ticket — buyers had the option of adding a special restaurant booking, whether a more casual café or upscale dining experience, as well as tours for behind-the-scenes peeks.
Put simply, all the best seats and perks were available to each and every tennis fan. If this year is any indication, next year’s Australian Open will be even more exciting, with this new ticketing structure and new add-on options.