E-commerce websites are popular these days, given the increasing number of online retail stores, but what exactly makes a great e-commerce website?
Perth Web Design suggests that once all the fundamentals of e-commerce websites click and work together, not only will this boost their online presence, but also effectively increase their customers and sales.
One of the most important aspects of setting up an effective and engaging website is having a responsive design. Especially now that many people are online using their mobile devices, your site should soon be optimised for mobile access.
If you plan to optimise your website for both desktop and mobile devices, keep in mind the different aspects of the site and how they would respond on both platforms.
Photos and Descriptions
On an e-commerce website, shoppers are unable to inspect and try your products. It is imperative that you have compelling images and descriptions to turn your visitors into paying customers because this is where your customers will rely on if they choose to purchase your products.
Even with great pictures of your products, if accompanied by boring descriptions, it will only lead to your customers backing out and not trusting your products.
Like in physical stores, you need excellent customer service, which means quick and efficient responses. E-commerce websites that provide quick responses to their customer’s queries and those who provide email support to relay important information gain their consumers’ trusts and so this entices them to come back for more.
Give visitors something to come back for – interesting posts pertaining to your products or services, contact details, incentives and promos. Regularly add fresh content to keep engaging your customers.
This only shows that design can either make or break website traffic and sales. Not only do your website’s features have to be engaging, but the tiniest detail can affect their perspective about your company’s products and services. If you’re thinking of venturing into online retail, hiring a reliable company that will design your e-commerce website is the way to go, as they know what makes the customers tick.