Working closely with a graphic designer is one of the best things that happen when building your web page. Most of the time, the graphic designer lets you decide what elements to include, but if you’re unsure with stuff like this, then the designer may take the reins.
If there are tips graphic design experts in Canberra would tell you, it’s these:
A Pretty Web Page Isn’t Enough
If you want the frills and all the swirls to define your brand or make your web page more popular, you ought to reassess your objectives. It’s not enough that you have a beautiful web page. What counts now is that everything you include in your page has a visual impact on your visitors, YET they bring in sales.
Design Reincarnation… NOT!
It’s not advisable for a professional webpage to keep changing its design and layout. It’s confusing to customers and gives them the impression that you are not consistent with your brand.
No Need to Spend a Lot
In fact, there are graphic designs that won’t charge you a lot, although this depends on the kind of design you want to be done and the number of hours the designer would spend working on it.
The Connection between Design and Brand
Graphic design is all about the relationship between a brand and its logo. Voodoocreative.com.au shares that these two should go hand-in-hand and should complement each other. Without a proper logo, customers won’t be able to remember a brand. Without a brand, the logo is deemed useless.
Your web page is a landscape, and you want to direct your visitors to the right location, or the call-to-action button. Don’t turn your web page into a labyrinth where visitors had to struggle in navigating your web page. Add helpful links so they could easily go back to the home page, or to any page, they are interested in. Keep it simple, and you keep your clients. Experiment too much on design, and it might just scare your clients, old and new, away.