Emerging SEO Trends to Watch Out For

Flatlay shot of office materials on a wooden table SEO concept written on several notebooksJust when you think learned everything there is to know when it comes to attracting traffic to your website, the search engine standards and the Albany SEO companies’ techniques are changing again. Don’t get left behind – incorporate these emerging SEO trends!

1. It’s now HTTP with an S

There are billions of data being exchanged every day, and to keep up with securing all kinds of information transferred online, Hypertext Transfer Protocol Secure (HTTPS) has been officially declared as a ranking signal by Google. The good news is that switching your website to HTTPS costs only a few bucks.

2. Long-form content still reigns

Content which is longer than 2,000 words remains a key to climb higher on the search engine results. If you want to rank organically and make your customers stay on your website with the help of informative articles, long-form content is the way to go.

3. Social media is your newest ally

Here’s where link building and quality referral traffic goes social. Customers now prefer searching for a company’s social media page to inquire about products and services. This is also where they look for immediate customer support.

4. Google is AMP-ed up

Accelerated Mobile Pages (AMP) is every mobile user’s dream: this feature provides fast transfer of information and low data consumption, which is why Google is rewarding websites that are implementing it.

5. User Experience is the real deal

In an age of distraction where there are millions of websites you can access with only a phone as a requirement, users don’t want to waste time with a site that doesn’t make it easy for them to look for what they want. If your visitors quickly jump away from your website, you’ll go down in any search engine.

Regardless of the technique, the goal remains the same: to get to the top of search engine results. You can make this happen by partnering with an SEO company in Albany to boost your website traffic, attract leads, and generate revenue for your products or services!