SEO is an integral part of any business with a digital presence. Focusing on global markets and forgetting your local market is a recipe for failure especially for small businesses. Third Stage Marketing knows that efficient SEO strategies employ both onsite and offsite tactics to reach target markets.
Onsite SEO deals with your web content, while offsite SEO refers to the processes of getting more traffic to your site. Offsite SEO strategies developed by Denver professionals with expertise in local SEO is your “recommendation letter.” Here are some offsite strategies that will boost your local SEO ranking.
Ask your customers to review your website
Customer reviews are among the most important local search engine ranking factors. Businesses with a large number of reviews rank high, especially in local markets. Always ask your clients to review your websites when their experience is still fresh. Immediately after a purchase is the best time to ask for reviews.
Leverage your local partnerships
Forming partnerships with other businesses is the best way to build your reputation locally and rank on SERPs. These partnerships will give you an opportunity to get quality backlinks from other corporate websites to yours.
Target locally-owned businesses, as opposed to large corporations, for alliances. It will make a more significant impact and reach a broader local market.
Blog on local topics of interest
Creating quality content is essential to rank at the top of search engines. If you, however, want to rank high on local search engines, customize your topics for the local target market. Address the specific issues they are facing and give them credible solutions. You can also include local research findings to appeal to your local market.
Long-tail keywords are still an essential part of your local SEO strategy. The lifeline of a small business is dependent on top local SEO rankings. Ensure you partner have well-qualified and equipped experts to develop an efficient local SEO strategy for your business. This is the fastest way to increase your revenue.