If you want to generate traffic from Google, earning the number one ranking in the search results is no longer the best strategy. To increase the visibility of your pages, you should aim for a spot at zero position with featured snippets.
Featured snippets are one of the hottest online marketing trends today, and it’s only a matter of time before they become the undisputed SEO standard. They’re organic, which means you don’t need to pay extra to rank for them. Plus, pages linked to featured snippets only need to be in the top 10 in Google’s SERPs.
How to optimize for Google’s featured snippets? Any experienced SEO company in Denver, Chicago, or San Diego would attest that these strategies have proven to provide positive results:
Target the Right Keywords
Good keyword research is the foundation of SEO success. It tells you which queries your target audience are using, allowing you to produce the right content to answer them. Also, it pays to know the snippets of your closest competitors. This way, you can compete with them head-to-head.
Put a Premium on Formatting
Not all types of content make good featured snippets. By and large, they come in paragraph, list, and table formats. Use headers to section off your snippets and to improve their readability. In addition, observe brevity. Google rewards pages with sections of content that consist of at least 40 words, but no more than 50.
Answer More than One Question
Featured snippets aim to satisfy specific queries, but the best ones answer as many relevant questions as possible. Supplement text with images or videos to communicate more with fewer words.
Getting featured snippet optimization down to a fine art can be tricky. Work with a reliable SEO company to ensure your online marketing campaign is consistent with what Google considers good practices at the moment.