Social media is a useful platform when it comes to reaching your target audience and convincing them to book a night or two at your hotel. But simply opening an account or posting videos and photos aren’t enough. You need to have strategies in place to convert at a high rate and keep your audience satisfied and always looking for your accommodation first.
A hotel online marketing professional cites the following strategies on how you can effectively use social media to your advantage:
Customized Facebook Pages
Facebook provides businesses with opportunities to customize their page and add their personality on it. This platform is a great way for you to reach your target clientele because your audience can post on your page, comment on your posts, and interact with fellow travelers. You can even reply to messages in real time.
Tagging guests allows you to reach their social circles, but always ask for their permission before you do it. Ask your staff to take pictures with guests or allow them to tag your establishment whenever they have dinner or lunch at your restaurant, swim at the pool, or even while they’re lazing in the bedroom.
Connect the different elements of your hotel to create a compelling visual and verbal narrative. Take current and potential guests through the interiors, exteriors, facilities, restaurant, and rooms using photos and videos. The content must be flawless and professional, and must include keywords for optimization and a good reading experience.
Once you establish your social profiles, it is important to connect all of them for a seamless experience. Display social icons properly on your website, as this makes it easier for visitors to like and follow your social media accounts.
These are just some of the strategies that enable you to leverage social media for your hotel. They help expand your reach, improve conversion rate, and get you to the top-tier of your niche. Do not forget to work with a reputable digital marketing company to get more ideas and ensure better results.