Ask a random small business owner and chances are they are not doing enough to promote their business. It’s not uncommon to encounter this, though a marketer would frown at it, because most small business owners would rather focus whatever finances they have on other things, such as buying equipment or materials, than marketing.
You may be hesitant to try serious marketing techniques because of the costs, but you should start looking at the future and where you want your business to be by that time. When you look at it that way, investing in marketing activities makes more sense.
Here are some techniques you may want to try:
Use a PR agency
Sphere noted that hiring a PR agency gives you the opportunity to reach out to more people without trying too much. They can study your business and capitalise on your strengths to overcome weaknesses. After all, your image is the most important thing and PR agencies specialise in enhancing that image.
Strengthen your social game
Whatever some sectors might think, social media will continue to dominate the marketing landscape, as channels like Facebook, Instagram, Twitter, Pinterest, and many others connect billions of people around the world. Imagine what that means to you. To strengthen your social campaigns, you need dedicated people to curate your accounts, answer customer inquiries, post updates and generally keep your business top of mind.
Use a combination of traditional and online marketing
While making strides in your online marketing (with good social media and website activity) is important, you cannot underestimate the role of more traditional means of reaching your audience. Billboards and even television and radio spots still have pull and you don’t want to miss out. Working with your agency can help you determine which traditional marketing methods fit your business and your budget.
Small businesses need more marketing than established brands if truth be told. There is so much competition that you simply cannot afford not to invest in a solid marketing plan.