VR is perhaps the catchiest two-letter acronym to come out in recent memory, at least in the field of technology. There is just so much hype about it, from the Oculus Rift to Steam VR. For the most part, virtual reality concerns itself with gaming – but is it really solely for gaming? Pundits from various digital marketing agencies and SEO reseller service providers in Australia think otherwise because they believe VR can be harnessed for SEO purposes in multiple ways. Check these out:
Google VR View
There is absolutely no reason for Google to create this tool unless it can be of some use to the company’s core product: search. VR View handles all the dirty work in making VR videos and other media compatible across multiple platforms. This means there is no need to embed the video using YouTube and other hosting sites. SEO-wise, this is helpful information, as you would want to maximise the use of VR View to ensure users stay on your website.
Somewhere down the line, Google would figure out a way to index rich media. While we still can’t, it is best to rely on something crawlers can index: text. Metadata may be just text and it may not be a highly important factor in ranking, but it tells Google (and more importantly, users) about what a certain page or element is about. In the case of VR video, it works just like video descriptions, which aid in luring users into viewing the content and maybe engaging with it.
Since we are on the topic of metadata, why not go a step further? Add schema mark-up to your video and search engines would be more knowledgeable about what the VR content is about. Look into submitting a video site-map as well because that goes a long way in making your content discoverable.
Evidently, VR is in its early stages, but that does not mean marketers should just ignore it until it grows big enough. VR is a lot like video marketing and although the technology is not that accessible yet, it is better to start early.