Congratulations! Your traffic is finally on an upward trend. At long last, your marketing efforts are now bearing fruit. But why are your sales still meager? Isn’t more traffic means more conversions? What could you possibly miss to get these poor numbers?
This is a reality not just in online shopping, but for any Ohio brands that invest on the Internet. Even the best marketing campaign could push a business to profitability overnight. After all, attracting prospects is one thing; making them spend money is another.
Fortunately, hope is never lost. The visitors that dropped by your site are no waste opportunities. With a few adjustments on your pay per click management in Sandusky, Cincinnati, or Cleveland, you lure them back and convince them to ring you.
More often than not, remarketing can revitalize your ailing conversion rate. If you do the following, this practice can be your saving grace:
Watch Your Distance
The first rule when mapping out your remarketing strategy is not to creep out potential customers. Stalking wouldn’t do any good to your credibility; nobody likes the idea of being followed.
Instead, time the appearance of your ads carefully to promote your brand and offerings in a smooth way, an expert from More.sanduskyregister.com suggests.
Give Them the Benefit of the Doubt
Just because visitors didn’t buy it doesn’t mean they would never buy. Maybe there were only not interested at the moment, or they don’t have the money to make the purchase. As a matter of fact, statistics show that are more than a dozen reasons shoppers abandon their carts.
You can always do something to change their mind. Perhaps, they just need a little more push from you. As you now have a defined audience to target, you can now strategically place ads in front of your former visitors, irrespective of where they are on the Internet.
State Your Message Differently
As each customer is unique, not one message appeals to all. Your ad copy should vary with the type of visitor you’re retargeting, which is why you should study their search query.
Wording your copy the exact same way over and over can be ineffective to compel your unconverted visitors to take action this time around.
More conversions happen because of a sound remarketing strategy. With the right digital marketing team on your side, you have a second, third, or fourth chance to pursue and turn your old visitors into more quality prospects.