Do not brush off your backlinks just yet. A new study confirms their importance, so you might want to reconsider.
Stone Temple Consulting’s Eric Enge published a study about the relevance of backlinks. His research supports Andrey Lipattev’s claims that links remain one of search’s best ranking factors. What’s the key takeaway from his report?
If page relevance or quality issues no longer work, links can (and will) save the day.
But with all the issues of reciprocal links and wasting time on great content with the hopes of attracting relevant links, some give up on the power of the backlink. There is no need for a reciprocal link — it all boils down to the right audience and reaching them.
The Right Approach
For Viper Online Marketing, an SEO expert, one of the best approaches for attracting relevant links starts with the development of a resource centre. Fortunately, adds the Perth-based digital marketer, you need not develop a seductive product or service — any niche will do.
Despite the onset of Penguins, Pandas and Hummingbirds, quality remains on top of the hill. Keyword-stuffed nonsense will never make the cut. It is the resource centre’s responsibility to organise and fill the site with relevant content.
The Search for Content Ideas
Drilling down for content ideas is never easy unless you know where to look. Quality content has the power to attract links from different sources. One of the fastest ways to do so is through BuzzSumo’s content discovery tool or ahref’s Content Explorer.
Where’s Your Audience?
Social media seems like the go-to site for promoting your content, as well as acquiring good links. However, a 2015 study from Moz and BuzzSumo disagrees, insisting that there is no correlation between links and shares. Email outreach remains the best method for acquiring links.
Start building your list by looking for links that point to the original content. Do not forget mining competitor backlinks with the help of Moz Link Competition tools. You can also run Google searches to find sites linked to the competition.
Do not give up on backlinks just yet. While earning those takes a lot of effort, the rewards that come with backlinking are more than satisfactory. You would not want to miss them.