The digital realm is now every company’s main marketing medium, wherein a huge part of investments goes to Search Engine Optimization or SEO services. These days, it is widely used by most businesses to increase their audience by landing in the first few pages of search engines.
You can either choose to go international or prefer to go local. Like in the United States for example, if you are in Minnesota, you can look for local SEO services here in MN to help you out. Here are some of the things you need to know about this online marketing strategy.
Is it effective?
Local SEO is an effective way to reach millions of customers that use search engines to find a better solution to their needs within their vicinity. Customers would always think of a faster resolution to solve their issues or meet their needs.
Through local SEO, you have a higher chance of landing in the first pages of a search engine and get these prospective clients.
How often do customer’s search for local businesses?
These days, more and more people are using their internet to look and search for local businesses for their needs. And based on statistics, some 96% of PC owners perform local searches while 50% of local mobile searches look for company’s address and phone numbers.
And based on studies about local mobile searches, a total of 78% result to an offline purchase. Sounds good right?
How to get listed?
At present, about 56% of local retailers still need to claim their Google My Business listing, which only means that 44% has just got theirs. So, it is a good chance for you to get ahead of the others who are not yet aware of the importance of online marketing.
How much does it cost?
At the moment, listings for Bing Places for Business, Google My Business and on other business directories are still free of charge. What does it mean to you? It is going to be free advertisement and promotion for your product and business. Take advantage this opportunity now while it lasts.
Going local may mean less visibility in the international audience, however faster return of investment and higher profit is more feasible.