Although it’s already the second half of 2017, it’s not too late for you to make changes or improvements to your lead generation campaign. Up till now, plenty of companies continue to revamp their strategies to meet their business goals, which include higher paying customers, stronger relationships with existing clientele, and ultimately, better profits for greater growth capacity.
This said you should follow suit and take a closer look at what your current campaigns. Incorporate the following tactics to help you boost your chances of maximizing your lead generation results.
Start with your online content
For starters, now is the best time to review your ranking in search engine result pages (SERPs). Ideally, you want to make it to the first page, but note that no more than 10% of users appear here. In other words, over 90% don’t go beyond the first page, which is why it’s truly a coveted spot.
Keep in mind that today’s SEO has much to do with authority, pertinence, and facts, so it’s important you prioritize these factors when approaching your brand’s content online.
Invest in top quality pay-per-click services
As long as you choose your Denver PPC management firm wisely, you can expect rewards that exceed your expenditures for these paid search services. With pay-per-click ads, you can put up advertisements all over the web, from social media networking platforms to websites to blog sites. When people click on a PPC ad, it will redirect them to the ad’s owner, which in this case, pertains to you. So it’s vital you have ads that are truly noteworthy, interesting and visually stimulating.
Social media isn’t just for socialization
According to studies, spending as little as 6 hours every week (that’s less than an hour every day of the week) can already help you increase your lead generation output. This makes sense, seeing as millions and millions of people now have some sort of social media account, from Facebook to Instagram, Twitter to Pinterest, and so much more.
With these in your arsenal of lead generation tools, you can take advantage of the rest of 2017 and see your conversation rates skyrocket.