Online visibility and audience engagement, explains a search engine optimization expert in Utah, are the keys to growing your business. A profitable presence means drawing the attention of the right audience and create a connection with them.
Engaging such an audience gives credibility to your brand while building trust, making it easier to sell to them.
Go long; go deep
Long-form content, often in the range of 1200 words, gives your site a leg up in online visibility, among other benefits. Just make sure to do a thorough job and cover a topic in detail.
See, long quality pieces allow you to address a topic explicitly and provide great value for your readers. It also means that you can address plenty of relevant keywords to draw the attention of the search engines.
Again, it’ll cause readers to linger on the page as they soak the valuable nuggets, and this increases dwell time, which further adds credibility to your site. Also, comprehensive pieces attract social shares and links, which gives the search engines an impetus to rank your page high on the results.
Keep an eye on the competition
Online visibility is like a game of chess; you need to study the entire board not just your pieces. Therefore, you need to identify who are your major competitors and what they are up to on a regular basis. Doing so offers far greater insight into the market than you could uncover on your own.
Think of the competition as people who are driven, like yourself, to grow their business. As such, they are ever on the hunt for ways to grow their business. Look into their linking profiles, content strategies, kind of content they share, and the way they engage their readers.
With that information at hand, you can tweak your strategy not to beat them necessarily, but to grow your web presence.
Establishing a credible online presence is the key to growing your business through the internet. Therefore, you need to address a few critical issues that enhance your web presence.