The Psychology of Successful Calls-to-Action

SEO collaboration with the employeesFinding ways to influence the behavior of potential customers is necessary, and with psychology, it is possible to achieve this. High traffic and readership are good to have, but Denver experts on SEO noted that what you need is conversions. The latter boosts your bottom line and enables you to fund product development to attract new customers and keep current ones.

Here are some ways you can encourage visitors to act in the way you want them:

Prime Visitors

Have you optimized your web page for search engine optimization yet? If so, use the keywords for the call-to-action (CTA). Repetition helps convince visitors into clicking a specific button. When you use the same terms, a potential customer will see the results from their initial query to the landing page until the CTA. This means you need to have an integrated strategy, from social media copies to PPC advertisements, with similar search terms that reinforce the actions you want a user to take.

This concept follows the idea that someone’s sensitivity to stimuli increases when they’ve had previous exposure. Hence, the repetitive use of the same set of keywords from social media to CTA.

Hard and Soft Approach

Marketers must find the balance between being aggressive or too soft in their call-to-action. An aggressive approach may come off as pushy for sales. If you’re too soft, on the other hand, you might not convince anybody to click on the button or make a purchase.

The Power of Visuals

The design of the button has some sway over the actions of a visitor, and some of the designs to consider when creating buttons include:

  • Use curves because round corners attract a user towards the center. On the other hand, when you use a square, it takes a visitor away from the inside of buttons.
  • Size matters when it comes to buttons, the smallness or bigness of one depends on the importance of the action you want to elicit.

Psychology plays an important role in improving the clicks a call-to-action gets. Implementing the right strategies gives you an advantage.