These Design Techniques Distinguish You from the Competition

Woman planning a web designYour business’s website is more than pages with pictures and videos on it; it is part of your brand identity. The colors you use, the text on it and the message you send can associate the site with your company.

You’ll need to use this platform to strengthen your image and connect with your audience in a meaningful way. Web design experts based in Minnesota cite the following design techniques to improve your site.

Microinteractions on Site

Animation has evolved over the years and has made its way not only into mobile pages but also to laptop- or desktop-sized sites. One trend that is gaining ground is user-specific microinteractions. It is a set response to certain actions by a person browsing.

This may take the form of certain effects, such as a change of depth, fading or show or hide elements, when someone rolls over an icon or goes to a particular part of a website. This technique makes your site look professional, interactive and responsive.

Use of Depth

This web design technique isn’t new, but it’s worth mentioning because of a shift out of the usual flat websites that were trending the past couple of years. Adding depth provides users with a visual feel as if they are going beyond a page and into an expanded world outside it.

The 3D effect it produces makes a visitor feel like they are experiencing the service, products, and images on the screen.

3D Buttons

These types of buttons are seems to be slightly raised from the page, instantly drawing attention. Sites that implement this technique use it for calls-to-actions — going to another page, signing up or eliciting a specific response, for example. The rest of the layout has to support this to get the result you want.

These web design techniques improve the appearance and responsiveness of your website. Implement these to get the responses you want and better click-through rates as well as attract more visitors.