Your current focus on content marketing may not be getting you the results you need. Perhaps, it is time to rethink your strategy. You have your work cut out for you in 2016 because your competitors are keen on getting a huge slice of the pie as well. Are you aware some of your most successful competitors are gaining the advantage through pay-per-click advertising?
Pay-per-click in a nutshell
One of the most popular internet advertising models today is pay-per-click. Twitter and Facebook are in it as well because it works. The arrangement is simple enough. The advertiser pays the site owner a certain fee for acting as publisher. Pay-per-click advertisements are essentially sponsored ads, which help direct web traffic. While some PPC Denver developers revert to the abusive practice of click fraud, most web developers go for acceptable practices to avoid being blacklisted by Google and other search engines.
Building brand awareness and fostering brand identity to Web users
One of the biggest rewards of an effective pay-per-content campaign is greater brand visibility. The more clicks the advertisement gets, the greater the awareness of your brand. More clicks also mean higher search engine rankings, which guarantees bigger traffic to your site. Advertisements that are not clicked on still count because the banner display presents the brand name and logo. The user may not engage immediately, but your brand is now familiar to him or her.
Trends for 2016
This year, experts encourage companies to focus on mobile conversion. Pay-per-click ads must be mobile optimized since more and more people are abandoning desktop and laptop computers in favor of smartphones and tablets for Internet browsing. Another trend is pay-per-click content marketing via social media platforms. Consider the avenues available not just in Facebook and Twitter but in LinkedIn and other social networks as well.
Target customers are eager to be introduced to new and exciting brands. Make your brand know to them through an informed, updated, and well-planned pay-per-click campaign.