The online presence of a brand goes far beyond a Facebook fan page or a Twitter account. The public expects modern-day athletes to express themselves in a bigger platform. For this and other reasons, sports marketing firms in Arizona recommend a personalized website for every athlete, whether upcoming or professional. Discussed in details below are reasons every athlete should have a website.
Consolidated Information for Fans in One Place
Professional athletes have fans who follow them to know what’s going on in their career and personal life too. While they can get information on Facebook, Twitter, or Instagram, it’s easier and more convenient finding all information on one platform.
On a personal website, you can post information about yourself such as game statistics for previous sports engagements, brand ambassadorial engagements, and playing schedules. This way, your fans remain informed, which will enhance your relationship with them.
Freedom of Expression
Running a personal site helps define, establish, and build your personal brand. With a clearly set point of view, you can stand out. You can post and share your thoughts, ideas, passions, interests, beliefs, opinions on current events and all that you stand for. People will get to know you beyond the field track.
An Avenue for More Opportunities
A website isn’t limited to creating an online presence. Embracing digital marketing and growing a following exposes you to many opportunities. Such opportunities include getting sponsors and pitching organizations for charity events you stand for. Additionally, you can create revenue through affiliate marketing, subscriptions, and online advertising.
Platform for Countering Negative Publicity
Due to stiff competition on digital media, people post wrong information just to drive traffic to their websites. Often, these wrong messages go viral, which can affect an athlete’s brand image. Through a website, it’s easier to clear the air by officially posting the right information to counter any form of negative publicity.
Owning a website goes a long way in helping you capitalize on the respect and influence you have in your sport. Get one and see how much you will gain from it.